The 3 Mistakes SaaS Developers Make And How To Avoid Them

Developing and then distributing a piece of software is not an easy feat. There are a lot of components that have to line up neatly for a successful launch. Many developers and software houses often don’t get it right and the project fails. For every successful application or SaaS that succeeds, there are many more that never make it and are never heard about. 

This is because there are some mistakes that many developers make that should be avoided at all costs. Mistakes will surely be made, but most of them can be fixed. Unfortunately, there are common ones that derail a project. In this article, we will go over several of those mistakes so you can avoid making them yourself. 

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1 – Not focused on the UX

The user experience (UX) is probably the most important part of the equation when it comes to whether a product is going to be successful or not. This is because ultimately it’s the user who will decide if they want to continue using your product or not. It is highly unlikely that your SaaS is so groundbreaking that there is nothing else like it on the market. In which case, there is no competition to turn to.

Since there will be competition that can choose if they don’t like the UX of your SaaS it is important to make sure that you put a lot of focus there. This includes the basics that the software should work as intended, be easy and intuitive to navigate and that there are IT resources available if things don’t work. 

2 – Not focused on security

Consumers need to be able to trust your product with their data. If they feel that there is a chance that your code is not going to pass muster and they could have their data breached then this is likely going to be the death knell for your product. Security needs to be very high on the priority list and properly done. 

If you are not paying much attention or think that your code is fine as it is without testing for any vulnerabilities then you are likely to end up with a bad surprise. The likely scenario is that it will come out and people will look into the code only to find that it doesn’t offer much security. Take the time to test it many times over. 

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3 – You didn’t understand the market

What problem does your product solve? Who is the product for? Is there another company that already solved the same problem?

Those are important questions to answer. If you don’t know the answer then you don’t understand the market and you’re likely to fail. It means that you don’t have anybody to sell your product to. 

Market research should be the very first thing you do. Before you write the first line of code you have to make sure that there is a market for your product and that you understand the market.