In this article, we’ll explain step-by-step how to create an SEO strategy that will give you results based on experience and positioning in search engines like Google. Your ultimate goal should be to appear first in searches relevant to your industry. Search engine optimization is a long-term task and therefore requires us to be strategic. If we coordinate our efforts well, we will see results faster and we will be able to maintain them over time. SEO strategies are not only based on optimizing your website but also need to be prepared and able to look into the future before taking action. Let’s read together…
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1) Prepare your SEO strategy
Create buyer person
Buyer personas are semi-fictional representations of your ideal customer: age, gender, occupation, characteristics, interests, needs, etc. Often, buyer personas have names and even photos, like a kind of “robot portrait”. Its function is to help us better understand our target customers and identify our customers. It’s simple: if we put ourselves in the person’s shoes, we can understand what they need, how they search on Google, and what they expect to find. This will help us guide our entire SEO strategy.
Analysis of competition
Positioning in Google is always relative, as there are other pages competing with us for the same keywords. Therefore, in order to plan an SEO company Sydney strategy, we must understand what our competitors are doing. So, in this step, we have to list our main competitors and look at the keywords they are targeting for the site. My suggestion is that you can use tools like Semrush, Seigoo or Metricspot, just enter the URL of your competitor’s website and you can get a lot of information.
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Research your keywords
A keyword analysis is the foundation of your entire SEO strategy. To organize it, it’s best to get an extensive keyword list first (through brainstorming and tools like Google Keyword Planner or Ubersuggest), then try to narrow it down by looking at the keywords that interest us most.
When making your final list, be sure to exclude the following 3 types:
Highly competitive keywords. We have to understand the resources we have. If a keyword is very attractive, but the entire homepage is taken up by a very strong website, it is better to look for alternatives.
Keywords attract the wrong users. We always have to look at the intent behind the search terms. Ranking in the first place is useless if people searching for that term aren’t interested in what you have to offer.
Keywords with few searches. It’s true that long-tail keywords can give us great conversion data because they’re very specific, but we have to set a threshold below which it’s not worth optimizing for that term.
Get your tools ready
There are many SEO tools that can make our task easier, in this article, we will mention the most important ones. But in particular, before you start, my advice is that you open an account in Google Console and link it to your Analytics account. The Google Console is a super useful tool for getting information about the keywords that are driving traffic to your site and correcting possible errors. By connecting these two platforms, you will be able to see all the information from Analytics and be in control.
Prepare pages for mobile devices
For the Google algorithm, the mobile version of your website is primary, not the other way around. Today, the majority of search traffic comes from mobile devices, so proper optimization of your website for them is absolutely essential. For this, it is recommended to implement a responsive design throughout the page or use AMP (Accelerated Mobile Pages) technology.
Improve loading speed
The loading speed of a web page is a decisive factor in positioning and also greatly affects the user experience. Websites that take too long to load can frustrate visitors and are doomed. In order to optimize the loading of your website, we recommend that you check out Google PageSpeed Insights. With this tool, you can view speed and optimization scores and get tips to improve them.