Digital marketing is the best way to drive new business to your electrician company whether you are an individual contractor or a small business employing several electricians. While word-of-mouth referrals are more likely to turn into paying customers, there is a limit on how many referrals your business will get. Digital marketing picks up where referrals leave off, generating leads continuously from your local area who are actively looking for electrical work.
Most electricians spend the majority of their workdays doing hands-on electrical work with no extra time to spare for marketing. This is one of the reasons that partnering with a digital marketing agency that specializes in electricians and service companies is helpful. They have the tools and expertise to work efficiently and effectively.
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Digital Marketing for Electricians
What is digital marketing? It is the general term for marketing your electrician business using digital means. This can include a website, search engine optimization (SEO), local search, email marketing, content marketing, Google Business Profile, pay-per-click (PPC) ads, social media marketing, and anything else that falls under that umbrella.
Digital marketing gives you the opportunity to track the behavior of anyone who clicks on one of your links, and learn how to best reach your ideal customers.
How Can I Leverage Digital Marketing?
There are many ways to leverage digital marketing for electricians and you can start as small as you want and scale up any of the marketing channels that are converting well for you. Here are five suggestions:
- Build a Website
In this day and age, you are literally throwing away business if you don’t have a website. Most people who search for an electrician look on their phone or tablet for a local business that they can trust. Even if they get your name some other way, their first step is to look you up online. If they can’t find you, they will choose your competition.
Your digital marketing agency can help you set up a website, or if you already have one, they can update it and optimize it for search as well as add relevant content. It’s important to make sure your website is easy-to-navigate and mobile-friendly.
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- Build a Business Profile on Google
Building a Google Business Profile is free. It verifies your business as being yours, and you can add details like contact information, location, description, images, list of services, etc. You don’t need an agency to fill this out, but they would have the knowledge of how best to optimize the profile.
The profile on Google leverages the reach of the world’s largest search engine. Once your business is verified, it will show up in local search in search engine results pages (SERPs) connecting a searcher directly to your phone or email contact info. They can contact you directly from Google without ever going to your website. Or they can call you and then look at your linked website.
- Email Marketing for Electricians
Email marketing works best if you have repeat business. For instance, if you work in conjunction with a construction firm, you could add them to your email list to offer updated information, funny stories, changes in electrical codes, and promotions you are running. You can also add interactive elements to your emails like polls, quizzes, and review requests.
- Social Proof / Reviews
Since much electrical work requires a level of trust, working to get reviews that you can offer as social proof (proof of how your work is received by others) is beneficial. You can ask for reviews on your own website, but it’s actually better to get them on industry directories, review sites like Angi, or directly on Google. It’s a bit tricky to get most customers to review your work, but it helps if you send them a thank you email with a link to your preferred review site. These reviews are highly valued by new leads. They help build trust and authority. Even bad reviews can help your business if you respond to them quickly and help fix what is wrong.
- Google Local Services Ads
Google has a feature that is designed for local service companies. Google Local Services Ads requires that you get your business officially verified. This will earn you a badge from Google which indicates that your business is Google guaranteed. This guarantee is a good foundation for using local service ads to promote your company in Local Search. When your business comes up in the results the first thing searchers will see is the green badge. You can call for help signing up or your digital marketing agency can help you.
- Creating Content for Electricians
Content marketing is a term that includes all kinds of content from a short how-to article to a video of you demonstrating your work. If you create content to help answer the most frequent questions people ask you, it will help cement your authority in your field. This is a good area for an agency to help. Content can be added to your website, landing pages, or social media. Video content is very popular right now. Some suggested content ideas includes:
- How-to articles on easy electrical repair jobs
- Videos for household electrical problems
- Pictures of you at work
- Highlights of your electricians and support staff.
- What to look for when remodeling
- Which backup generator to buy and how to use it
And any other topics are relevant to your work. Once you create a piece of content, it can be used several ways. You can turn one piece of content into social media posts, polls, quizzes, 360 images, and other interactive content to draw the interest of your target audience. Each piece of content adds another way people can connect with your business.
Ready to Learn More?
Digital marketing for electricians encompasses a wide array of marketing channels and solutions. Working with an expert in digital marketing, you can grow your business with a steady stream of new leads looking for an electrician.
