The average user of the internet has over 6.5 hours online per day, according to Digital Report 2019. We all agree that customers are the most crucial part of any company. Without clients, there’s no company. If your prospective customer spends this much time online, searching for products, services, and content that simplify their lives, this is the place you should be as well.
Whatever your budget, style, or expertise, regardless of your taste, budget, or level of knowledge, it is essential to make an effort to acquire more leads so your business can boost revenues and expand. Here are five tested strategies for small businesses to get more leads (and transform these leads into sales!).
Create and optimize relevant content
When a user arrives on your site, they need to do something. Depending on the search phrase that led them to your website, it is possible that the customer is not in the mood to buy or even call or visit your location. It is why it is essential to provide exciting and relevant information for your customers. We refer to it as “content-based lead generation strategies.”
Producing high-quality content takes commitment and consistency, but with AI writing software and tools you can easily produce your content at scale in less time. An engaging content will help your company stand out from your competitors. It is a great way to inform users of your unique selling points and demonstrate your business’s knowledge and personality. There are numerous formats you can choose from for blog posts, including video, ebooks, information graphics, webinars, and user-generated content, to mention a few.
Design and maintain a contemporary website
A website is an advertisement for any business. It should provide users a clear who, what is, where, and what information about your company. If I were to list three factors that all businesses, regardless of size or budget, should consider when designing a website, it would be ease of navigation, mobile-friendly, and speedy loading of the page.
It may sound simple; it’s a simple concept, but here’s the reason for it. If the site is unorganized, it will be difficult for users to locate the information they’re searching for and will leave the site. The longer your site takes time to open, the longer the user has to leave your site. The average size is 9.3 minutes to open on a desktop computer and 15.3 for mobiles, as per the Google page load times study.
Keep in mind that creating websites isn’t something you can do just once and put aside. Once you’ve completed your online presence and are in a long-term partnership with it for the long haul, should you decide to turn money?
Push your SEO efforts
With more than 1 billion sites online, how will your site be discovered? It is the area where the process of search engine optimization (SEO) is performed. The first stage of SEO is extensive keyword research is the place you should begin.
Small businesses typically are limited in budget, which is why you won’t achieve success if your site tries to be found on the exact keywords as large companies. Be creative and put yourself in your customers’ shoes when choosing the most relevant keywords for your site that include anchor words and content.
When you think about investing time and effort into SEO, be aware that it’s a long-term investment that can organically bring you leads over time. Other factors can aid your ranking, like backlinks, how long users spend on your site, and bounce rates.
Furthermore, a Google Ad with the site’s landing page designed for search engines will cost less, and we’ll discuss this in the following paragraphs.
Boost your leads list using ads
Google Ads can be an excellent method of generating leads, particularly in the initial stages when you want to get quick results. After you’ve created high-quality content such as an ebook or webinar, you can market the content with an advertisement. The idea is to provide extensive and free content that can offer a solution for your potential customer, and, in return, they’ll send you their email address.
Small-scale businesses that run Google Ads campaigns are generally forgetting two essential elements. In an online advertising campaign, it is the page that plays an important function. It must load quickly (I recommend using HTML) and include a clear and compelling offer, with a persuasive call-to-action.
Another factor to be considered is the search terms used in your campaign. The selection of the keywords you choose and the negative keywords will decide the effectiveness or success of your marketing campaign. In this case, I highly recommend selecting the best people to manage the task for you.
Create and maintain relationship
Effective marketing strategies should encompass both customer acquisition and retention in the same way. In this phase, when you have followed the steps listed below, you should generate some leads. Do not let your tips go when they’ve signed up for email newsletters or downloaded ebooks from your site. Use email marketing and Facebook to remind customers of the upcoming events or tips for the season and keep your brand’s freshness in the customer’s mind.
The most important thing to do at this phase is establish regular communication and provide customers with something new and valuable. The cost of bringing in new customers is 5x more costly than keeping the existing customer. Additionally, it does not only include content but also discounts or an incentive program.