Instagram is one of the most popular social media platforms. It focuses on visual content, making it highly engaging even for people on the go. It is one of the best places for posting images and recorded videos, be it personal or business-related.
If you want your videos to reach and engage more people, you have to do more than just record and post. You don’t have to have the skills and expertise of a videographer in order to create and share compelling video recordings. There are simple things you can do to enhance your video quickly and easily.
Whether you are using an online video editor or an advanced video editing software, here are three important tips to make your videos Instagram-worthy.
Frame your subject well
There is more to video than just aiming your camera at your subject and hitting the record button. One of the most basic principles of videography is the rule of thirds. It sounds daunting especially since the word ‘rule’ can be quite domineering but it is one of the most important video editing terms you need to know.
Imagine a grid on your camera screen, two vertical lines and two horizontal lines across each other, all equally spaced from each other, of course. You may activate the grid on your camera settings to make it faster and easier. Make sure to position your subject at the points where the lines intersect or on one of the lines itself.
It may require some practice to acquire good composition using the rule of thirds. Try aligning your subject on different points or lines until it looks aesthetically right to you. Soon, you would be able to mentally apply the rule of thirds like it’s the most natural thing to do when recording videos.
Set the right size
If you want your video to make an impact on Instagram users, make sure that the whole thing displays properly. If the size and resolution aren’t compatible with the platform, viewers may miss important details or just keep scrolling past your video posts.
Instagram is known for its 1:1 square aspect ratio (height and width ratio). But the platform has become a lot more flexible, supporting 1.9:1 (1080 x 608 px) to 4:5 (1080 x 1350 px) dimensions for feed videos.
Here’s a cheat sheet to help guide you on your Instagram video recording posts:
- supports 1.9:1 (1080 x 608 px) to 4:5 (1080 x 1350 px)
- supports 1.9:1 (1080 x 608 px) to 9:16 (1080 x 1920 px) but recommends 4:5 (1080 x 1350 px) to 9:16 (1080 x 1920 px)
- supports vertical videos only measuring 4:5 (1080 x 1350 px) to 9:16 (1080 x 1920 px)
Make it bright and vibrant
One challenge in recording videos is how much light is available in the setup that you choose. When you are outdoors and the sun is beaming bright like crazy, your videos may have warmer and lighter hues. When it is a bit dark and gloomy, the light and colors in your videos would usually be dull.
Fortunately, most cameras have white balance settings. White balance has to do with the color temperature of a photo or video. Simply put, it corrects the colors based on the type of light used
You can choose to auto-correct the white balance settings or do it manually before you record your video. If you already have a clip that you want to fix, you can use a video editor to repair the white balance settings.
It may seem unimportant but if you want your video to be interesting, friendly to the eyes, and enjoyable to watch, you have to optimize the colors and light settings. You can do this by investing in lighting equipment (like the popular ring light) or by merely adjusting the white balance.
Instagram is an awesome platform not only for images but for video content as well. Businesses can take advantage of its huge following by using it for their video marketing campaigns. Creators can inspire, share information, and connect with people through videos.
No matter what type of videos you post on your Instagram account, make it valuable to your target audience. We hope that these few but helpful tips will help generate the engagement and results you aim to achieve.